Time travel 2012 – The DESMA roadshow hits the road!
In spring 2012, DESMA made a real splash: with the industry’s first roadshow, a team from Fridingen toured eight European countries and visited 72 locations – a milestone in customer dialogue and innovation presentation.
On board the 60-tonne special truck were:
– The world’s first mobile injection molding machine – a latest-generation SEALMASTER S3
– Exhibits from mold making
– An interactive multimedia presentation
– And, of course, the dedicated DESMA roadshow team
🎯 The aim was to reach not only decision-makers, but also people who rarely have the opportunity to visit trade fairs or Fridingen.
“We want to deliberately engage in conversation with people who otherwise rarely or never have the opportunity to visit us at trade fairs or in Fridingen.”
The roadshow was a complete success – with exciting dialogues, a full house, and valuable impetus for the industries of today and tomorrow.
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