Top marks for virtual trade fair presence and for the Bold & Modest initiative. Positive customer feedback.
One month ago, DESMA surprised its customers with the slogan 'unusual times demand unusual responses,' and presented itself
as a partner for opportunity management as part of its Bold & Modest initiative by opening the first virtual trade fair stand in the sector.
The results fully justify the decision to implement these measures: most of the readers of our in-house e-newsletter clicked
into the microsites. Over 700 visitors were clocked up on the trade fair stand in only the first 7 days - usually
involving intensive and lengthy visits. The feedback on these issues was also very encouraging. "It is very important for us to maintain
an active dialogue with our customers on issues such as cutting production costs," says Martin Schürmann, describing the
way forward. There will therefore be additional campaigns as part of the B & M initiative. A sales and marketing workshop covering
these aspects has already taken place.
The comments from customers and sector media channels also highlighted the importance of ideas for renewal and a change of values:
- "With its virtual exhibition presence and its Bold & Modest statements, DESMA comes across convincingly as an innovative and credible partner even in difficult times." (Managing Director of an industrial engineering company)
- "A continuation showing dedication and commitment of the successfully demonstrated corporate philosophy - also with respect to the in-house trade fair." (Automotion subcontractor)
- "An exemplary solution for keeping up-to-date even during these difficult economic times and in view of the dramatic slashing of the travel budgets in our company." (Automation company manager)
- "It is a very good idea to respond proactively to the customers' needs and to look at ways of doing things together without waving an order form under our noses." (Publisher of a leading trade journal serving the rubber and plastics industry)
- "Very professional - timing of the virtual trade show with this economy - that is a good idea." (Project Manager electronics industry)
- "From the website and relevant articles, it appears that DESMA is executing some exciting ideas to remain in the forefront of technology and customer service." (Managing Director automation)
- "I thought the bold and modest was a great idea." (Journalist, international rubber industry trade journal)
One month ago, DESMA surprised its customers with the slogan 'unusual times demand unusual responses,' and presented itself
as a partner for opportunity management as part of its Bold & Modest initiative by opening the first virtual trade fair stand in the sector.
