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News / Innovations
Positive signs at the Interplastica 2010 in Moscow.
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Cautious optimism due to a keen interest in the productivity and efficiency of the DESMA injection moulding technology in the Russian market.
From January 26 through 29, 2010 DESMA presented again on a booth at the Interplastica in Moscow state-of-the art process engineering and machine technology. The business activities of the German plastics and rubber industry have slackened enormously in Russia in 2009 due to the economic crisis, but the Interplastica remained attractive for the exhibitors as before, because they associate with the Russian market optimistic signs and future growth potential. Compared to last year, the attendance figures slightly rose to 21,000. The interest of the visitors in the DESMA booth was remarkable. Many discussions and partly targeted inquiries regarding the latest developments accompanied the show performance of DESMA.
 
High demand for German machine technology. Low consequential costs are convincing in the price war with low-cost machine manufacturers.
An equally welcome observation for DESMA is that many projects being deferred due to the economic development in 2009 are now revived and are gaining momentum. The demand for Western European or German know-how in mechanical engineering continues, but the financial strength of potential customers is often insufficient so that price-oriented investments are made, since the temptation to invest in seemingly cheap equipment is strong. For the counseling work of DESMA this means an intensive "going into details" as far as the consequential costs of machines and the chosen production methods are concerned. Thus Regional Sales Manager Alex Scheibel could point out the long-term relation between the costs of acquisition of low-cost competitive machines and the running operation costs, especially the ones of power consumption, at the Interplastica.
30 % productivity advantage through safe process control combined with the latest closed-loop controlled hydraulics.
The usage of closed-loop controlled hydraulics in injection moulding machines allows for 60,000 kWh to be easily saved per year e.g. with a 2,500 kN injection machine. Almost all manufacturers of injection moulding machines from the Asian trading area renounce of this technology, because this allows them to apply an aggressive pricing strategy in the market. However, considering the economic life of a DESMA injection machine having 15 years at least, possible savings of 100,000 Euro just for the energy consumption do result as against the seemingly cheap machine, let alone the clearly lower productivity and article quality of the cheap machines. Yet it is gradually being realized that the more expensive German machines produce more efficient end products. Relevant comparative tests with well-reputed international clients even confirm productivity advantages of an average of 30 %. The DESMA team could discuss and evaluate this approach in depth with interested customers on site.
 
A robust market with 200 million consumers
All in all, the Russian market holds an interesting potential. So far, most of the economic development is still focusing on energy generation and its export. But since in future more high-value products are supposed to be produced in Russia – beginning with constant rubber compounds –, a strong growth market is especially given for the machine manufacturers of the German plastics and rubber industry. Whether the German manufacturers are able to avail themselves successfully of the opportunities of this development depends on the future financial strength of the Russian producers. The further development of the rubber industry might also depend on globally acting enterprises that establish their own manufacturing plants in Russia and define international quality standards. DESMA is going to keep focusing on the extension of its leading market position in this important field of the future. To this end DESMA is perfectly prepared both in terms of staff and technology.
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